'It is rare that we release a picture in colour some time after the monochrome version is unveiled, and it is our preferred practice not to do this. But on...
"It is rare that we release a picture in colour some time after the monochrome version is unveiled, and it is our preferred practice not to do this. But on this occasion we believe that the colour version of this image stands up its own and it offers something extra. The warm hue evokes a sense of desert heat that lends to the narrative of extreme isolation, whilst the burgundy colouring on the Ferrari is showcased. It works and as soon as I saw it, I knew we had to release it. Of course, the original image has proved very popular - it is our best selling image over the last 2 years.”